To showcase the unmatched experience of IMAX, I led a nationwide influencer campaign across 10 Regal theaters, strategically pairing each market with entertainment creators known for compelling, cinematic storytelling.

From November 2023 to January 2024, I managed 22 influencers across cities like Anaheim, Chicago, Washington D.C., and Naples—handling everything from sourcing and outreach to content strategy and approvals. Each creator captured the IMAX experience in their own voice, delivering behind-the-scenes access and high-impact visuals tailored to their audience.

The campaign generated 6.1 million impressions and reignited audience excitement around the power of seeing movies on the biggest, most immersive screens in the business.