In 2023, I led Regal Cinemas’ yearlong creator campaign as part of their post-pandemic marketing resurgence. From start to finish, I owned the entire process—sourcing and securing a curated roster of 24 influencers, ranging from film buffs and cosplayers to comedians. I oversaw every phase of the campaign, aligning creators with 12 major film releases, managing content timelines, and tracking performance.

The campaign delivered strong results: 3.2 million impressions, over 100,000 engagements across platforms, and 75 unique pieces of content. It kept Regal consistently in the conversation and proved the power of a smart, sustained creator strategy.